Digital Marketing Articles
Tips, Guides, and Recommendations for Your Business
The beauty of creating content specifically for your company’s blog is that it’s something you’ve got full control of. You, literally, control the narrative, and can steer it in whatever direction you choose.
Almost everywhere you look you’ll find web developers offering domain registration, usually alongside hosting as part of a package, or third party services like Yellow Pages offering “all in one” solutions. Bundling everything together saves you time, and potentially money, but there’s a reason I recommend you always buy your own domain.
The internet has changed considerably in the past decade, mainly spurred on by the huge success of smartphones. What that means for you, as a business owner, is that a website that still isn’t responsive (mobile friendly) is likely to be losing out on huge amounts of traffic, as well as potential revenue!
Social media is everywhere these days – and as a business owner you simply can’t avoid it. But it’s essential to make sure that you’re doing the right things in order to help build your brand online, engage existing and prospective customers, and showcase your products or services in a way that’s beneficial to your business.
“Why do you need a website?” It’s a silly question, right? Everyone knows the whole point of a website is to increase sales. Or is it to establish brand awareness and trust? Maybe it’s to provide great content? Or is it to generate inbound leads? Or showcase previous work? Uh oh…
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